OUR MISSION:

The club’s long-term ambition:
To inspire people everywhere to get into swimming

as one, large, multi-generational club.

How we’ll get there:

By creating an environment where every swimmer has the support to achieve their sporting ambitions throughout their life.

OUR VALUES
We are one team, who will embody….

People of any age, experience, or demographic can benefit from swimming.

We welcome and champion everyone within our club, regardless of ability.

We always try our best.

Whether focused on performance, skills, enjoyment or fitness; we seek to evolve and continuously improve.

We recognise and respect everyone who gives up their time for our club: swimmers, coaches and volunteers.

We make careful decisions to benefit the whole club, not individuals or squads.

Achievement takes many forms, from international records to personal goals.

We are a place where all individuals can thrive, whatever their ambition.

The timescale for these goals, which make up the majority of our targets, will be to the end of the 2026 swimming season (July 2026).

Develop the feedback process from coaches to swimmers/parents
Improve, monitor and progress the swimmer and coach goal setting
Improve squad meetings
Source additional pool time, primarily for Mini Mets and Masters
Increase the number of Mini-Mets within the next couple of months
Source new coaches in readiness for next season (2026-2027)
Recruit more volunteers
Continue to improve club communications
Ensure fiscal responsibility and sustainability
Increase sponsorship from the current level and review the packages that are currently on offer
Hold a sponsored swim and aim to raise £8k

The timescale for achieving these goals is the 2026 season and into the 2027 season.

Become a regular top 3 area finisher in the National Arena League
Become the top-ranked Masters squad in Europe
Better management of waiting lists for new members to satisfy demand
Incorporate regular long-course sessions into training programmes for both Age Groups and Masters swimmers
Continued fiscal prudence and management
Increase the number of officials so our open gala can be officiated without relying on external support
Introduce annual coach appraisals
Expand our membership offering to include wellness, open water, more social events, land training, etc.
Identify targets for the number of swimmers meeting county, regional and national qualifications
Build out coach mentoring and progression

The time scale for this is 3+ years. The Club's Strategy will be reviewed annually, and the long-term goals are subject to change.

Continued fiscal prudence
Improve the qualification levels of coaches and the volunteer workforce
To formulate a contingency plan for if/when the refurbishment of Sale Leisure Centre by Trafford Leisure might happen
To build a licensed official team of a minimum of J1 qualified or above to 24
Increase sponsorship income significantly.